Take Your Affiliate Site to the Next Level
When you want to get the word out about your online casino it’s important to get as many eyeballs on you as possible.
Remember you need to be able to stand out amongst the overly crowded gambling space and command attention. That’s where casino affiliate sites come into play.
Now you may be thinking how do affiliate marketing strategies and online casinos go hand in hand? The answer is more straightforward than you would think. First, let’s start by understanding the basics:
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing whereby an individual or company earns a commission for each sale or lead generated through their promotional efforts of a product or service. This can be done on their website, social media channels or other online platforms.
While most affiliate marketing programs tend to award participants just for sales of a particular product or service, some pay for clicks, downloads of apps, leads and free-trial sign-ups. The commission rewarded to the affiliate partner can range from a fixed amount or a percentage of the sale, typically paid on a weekly to monthly basis.
One of the most popular affiliate marketing channels is Amazon’s influencer program which allows influencers to post a storefront on their profiles, linking back to all their favorite featured products they recommend to their audiences. Each displayed product will have a unique affiliate code that can be tracked and allow the influencer to be rewarded.
Casino Affiliate Sites
Casino affiliate sites work in a similar way, whereby an individual or company partners with an online casino to help promote its services and receive a commission for each new customer that signs up through their link. Affiliates essentially act as the middleman between players and casinos and are generally either passionate players with followings or even entire marketing agencies, focused on bringing new players to their partner’s casinos.
You may have even stumbled across a casino affiliate site and not known it, as they generally resemble the look of an online casino but do not host any games. However, while this can be a lucrative and rewarding venture for those to put in the effort to establish a brand and attract loyal customers, it is undeniably competitive. As such it may be difficult to drive consistent traffic and revenue to your site.
Just ask the experts at NoDepositDaily.com: if their decades’ worth of experience doesn’t convince you, their informative, fully-optimized website will. What’s more, you can also navigate through a treasure trove of unbiased casino reviews, allowing you to come to your own conclusion about which operator suits your gambling preferences.
Don’t sweat, we’ve got you covered! From leveraging social media to optimizing your site, keep reading to find out how to take your existing affiliate casino site to the next level.
Optimize Your Site
For an affiliate site, success is measured by the number of new customers you manage to bring to the casino. As such, you want to ensure you are getting the most amount of exposure by optimizing your site and incorporating SEO practices, designed to improve your visibility. Start by conducting keyword research to determine the most popular and relevant words and phrases that can help you attract a new audience.
This will help to secure a better position on Google’s search page, improving your discoverability. Think of it this way, when was the last time you looked past page 1 on Google? More eyeballs also mean more organic traffic, with the potential to turn casual viewers into new casino players.
Network
You can’t run a successful affiliate casino site without harnessing the power of the community both on and offline. There are several players within the gambling community from operators to bloggers to even software providers who all attend yearly industry events such as ICE London as well as conferences. These provide great opportunities to establish connections and build up your brand.
While you can’t miss out on a chance to network in person, you can’t forget to network online. Social media is the perfect tool for this, allowing you to not only keep in touch with your audience but also to establish new connections by sharing recent affiliate news, promoting new deals and even highlighting software updates. You want to be able to form a bond with your audience and become a trustworthy source, one whose opinion they value.
Advertise
When it comes to any kind of gambling promotion on social media it’s important to adhere to the rules of your chosen platform. Focus on the niche of your affiliate site, for example, if your site is linked to sports betting, use images of sports or share club statics to engage your target audience and get them excited. You can even work with your partnered casino to provide a VIP experience and create a competition. A little creativity goes a long way with social media ads, whether it’s Google Ads, Facebook, TikTok or Instagram there are ways to get your message across if you try hard enough.
